About

Atlas is the global equitist movement.

🌏 Global, because the founding belief of Atlas is that our future is global and cannot be tackled by working alone, and hence we must unite to seize opportunities and tackle challenges.

⚡️ Equitist, because Atlas is committed to working for a world that is equitable, where people are treated fairly, where individual, collective, and future well-being are society’s priorities.

🎯 Political, because Atlas strives to impact change at the grassroots level, from outside and inside the halls of power. 

Our Story | Context 

The movement identifies Equitism as the way forward. Equitism is the political, social, and economic doctrine promoting the idea that to maximize peoples’ well-being, society must ensure equitable rights and opportunities for all.

What's Equitism?

Altas is anchored and driven by the defense and promotion of the following five cardinal values:

🗳️ Democracy,

🌈 Human Rights & Freedoms (including LGBTQ+ rights, abortion rights etc),

⚙️ Free, Fair & Sustainable Economy,

🤝 Solidarity, and

🌱 Ecologism.

To make our vision possible, we are becoming a laboratory for change, to experiment and push for more equity through:   

Activism ✊| Atlas is enabling people to use our platform to launch more easily, faster and in a decentralized manner advocacy campaigns.

Elections 🏃🏾‍♀️| Atlas is building up a global political force for people to champion our vision in electoral races across the planet.

Incubator  💡 | Atlas is continuing to work on an incubator to accelerate ‘proofs of concepts’ projects: the enablers needed to create an equitist society. Our first? A digital state!

1️⃣ Because the way the world works is not fair, it’s not right, and benefits the few. It's high time to maximize peoples’ well-being, 🦁 by ensuring equitable rights and opportunities for all.

2️⃣ Because the future is global: climate change, pandemics, authoritarianism, space exploration 🛰️, artificial intelligence - no way our countries can deal with this alone, nor should they if we are honest. We need to unite fast.

3️⃣ Because this is the right time: after a storm, sunshine breaks through 🌤️. Let’s challenge the status quo on the streets and in the halls of power, everywhere.

Atlas, through its previous work as NOW! and Forward (see our story) already had many successes. It for example: 

🚀 Built a thriving community of change-makers, ready to take action across the world,

🚀 Launched multiple activism campaigns on topics such as democracy, vaccines, women’s rights, and climate. Had a success: the director of WHO promised to push our vaccines campaign,

🚀 Run a political campaign challenging the U.N. Secretary-General Selection process and elected a former head of state as a candidate, which was discussed at the U.N. General Assembly,

🚀 Reached more than 5 million people on social media & recruited +20,000 supporters,

🚀 Organized hundreds of events, protests & actions across the world,

🚀 Built a coalition of leading politicians from 4 continents, and involved leading influencers including Joshua Wong, Juan Guaido, Veronica Tsapkala, and

🚀 Appeared in leading publications such as The New York Times, BBC, Vice, The Economist, Al Jazeera, The Independent, Euronews, Hong Kong Free Press, tv stations and gave a TED talk, which supported the further growth of the movement.

Click here to read Frequently Asked Questions & answers, as well as our transparency policy.